2016-09-19

Smart Homes yet to win people over, study says

The French show greater confidence compared to the British, Americans and Austrians, regarding that which a smart home can do in our day-to-day. As for the Germans and the Spaniards, they regard as futuristic those functionalities that are currently a reality. These are some of the findings from a survey conducted in a partnership between Bosch and Twitter, aimed at looking into the preferences of users of this social media regarding smart homes.

 

A smart home makes our everyday more convenient, while contributing toward energy savings and provides a feeling of greater confidence and safety in the dwelling. However, there are many users of the social media Twitter who are still unaware of the potentialities of a connected home. 31% had not even thought of the idea yet.

 

The survey, which was conducted in Germany, France, the United Kingdom, Austria, Spain and the U.S., reveals that people in the 25-to-34 age bracket are those most closely reflecting the current reality through their answers. Still, the fact that the perception of the possibilities diminishes with age is not as surprising as the high number of digital natives who are unaware of that which is possible today, through smart home technologies, especially young people ages 16 to 24, who have never lived in an Internet-free world.

 

The potential for saving energy and money was the most convincing argument. The argument of energy savings convinces from 71% to 75% of those surveyed, as the Spaniards, French and British are particularly interested in saving money.

 

Safety and peace of mind are some of the other factors drawing people to a smart home, as these rank second and third among the arguments, with 59% and 58% of respondents choosing these options, respectively. Here, safety takes on a particularly important role for women.

 

Americans and British also expressed their wish to control the home “on the road,” with 60% of respondents showing interest in this regard, in contrast to interest shown by 45% of the French and 30% of Spaniards and Germans.

 

With regard to the actual roll-out of these technologies, many of those surveyed showed that related costs are still a constraint, while stating their concern with data protection. The Spaniards (70%) and the French (68%) stated that technology is still too expensive. The concern with data protection is no longer a problem for many smart-home solutions, which allow users to choose whether not to allow information to leave the home or to be sent to the cloud for certain services.

 

At least one in every ten people in Germany and Austria, more than in any other country taking part in the study, has been convinced and lives in a connected home, or plans to do so.

 

A total of 6,265 respondents took part in this survey, which was conducted from July 26thto August 3rd, 2016.

 

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